S U B S T A N C E
Intellectual Brutalism
Original design silver rings
with black onyx for men.

Where brutalism, art deco and cyberpunk meet.
Founded in
  • 2019
    Our clients' geography
  • 30 countries
    Style lovers
  • 3000+
  • 2019
    Founded in
  • 30 countries
    Our clients' geography
  • 3000+
    Style lovers
Who is SUBSTANCE for
For people who don't need loud symbols of power — who prefer abstract shapes and design with intelligence.
Inspiration
  • Art Deco
    A love of geometry and simple luxury
  • Architectural Brutalism
    Honest and free of decoration
  • Science Fiction
    From classic dystopias to cyberpunk
Two collections — two moods
silver, black onyx, clean geometry
  • CYBER-BRUTALISM 2049
    It looks forward. Its references are the cold of the future, giant concrete structures, and the choice to stay yourself when the world tries to erase who you are.
  • TECHNO-NOIR
    It looks back. Its references are the night city, neon light, and nostalgia for a future that never came.
Collections for everyone

  • Desert Power
    Inspired by the world of Frank Herbert
    ARRAKIS /Dune/
  • Bionts
    A collection with lab-grown sapphires, rubies and emeralds
Form creates technology
We don't adjust the design to fit the technology. We made our own technology to create exactly these shapes, this geometry and this mood.
  • Direct casting

    Each ring is made from a precise 3D model. This guarantees clean geometry that competitors can't copy.





  • Proportions follow the size
    We scale the 3D model and cut the onyx for each size. At any size — from 15 to 24 — the ring looks the way the designer planned it. The client gets what they expect to see.

Packaging

Metal box with a see-through lid

  • The feeling of a treasure you didn't expect to find — hidden, small, and suddenly yours.

CYBERKEY
$143
ANOTHERVERSE
$159
FIDELUP
$114
BIONT-V
$132
BIONT-VI
$158
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